3rd Year branding FMP; focused on creating a sustainable skate brand.
The nutshell concept for this brand was to utilise the most sustainable material in the world - bamboo - from skateboard decks to merchandise / retail elements. The Giant Panda was at the heart of this brand due to their endangered habitats (bamboo ecosystems) decreasing, via poachers and natural disasters. So, Reform Skateboards envisioned regenerating & protecting bamboo habitats across the world, whilst gathering the material for the brand. The aim to protect the endangered Giant Panda & their habitats, whilst 'reforming' skateboarding.
[I have a promotional video that I may link to this thread soon]
